Filing away some other bits of paper I came across a little survey my son filled in at nursery – his first survey (aw)!
The questionnaire is from his nursery so he was 4 at the time when he filled it in, but I think it is an excellent example of a very well designed survey.
It’s just so simple to understand…
So next time you’re designing a questionnaire, the litmus test to use is can a 4 year old fill it in?
Just before I fell sick last week I was trying to fix a friend’s PC when I stumbled across this graphic categorising what spammers are trying to sell us.
I sort of find it worrying that ‘surveys’ are listed, even if they are deemed to account for 0% !!! I assume that zero percent is rounded and actually runs into the tens of millions when you start counting all the spam messages that claim “take our survey”. Which reminds me of some research we did about 18 months ago to look at whether using the word “satisfaction” in the subect line (e.g. Acme Customer Satisfaction Survey) had an impact on survey response rates (it did not).
Now though I wonder if replacing the word survey with questionnaire would make any difference to email deliverability and click-thru rates (I would suspect not – but perhaps we’ll do some tests).
Interesting link:
Interesting tool for SEO – http://www.seedkeywords.com/ – you pose your question to your friends/colleagues:
“if you were looking for X on the internet, what would you search for?”
- and this tool collects all their answers for you. So it’s really a very simple survey tool with a customised question (and a very specific purpose).
Posted in Online Surveys, The email side of surveys
Tagged Online Surveys, SEO, Spam, The email side of surveys
I’ve been sick.
Before I got sick I stumbled upon this article about how customers use product ratings on websites (specifically based on research conducted amongst screwfix.com customers), and how these rating systems might be used for making business decisions.
Article abstract: In the world of Web 2.0 everybody gets the chance to rate and evaluate a vast range of products and services. What does this mean for the research world? http://www.research-live.com/special_report_story_article.aspx?pageid=63&r=y&articleid=2044&type=sr
The article raised a few other questions for me. Currently I would guess that any rating system such as Amazon’s is useful to customers in deciding whether to make their potential purchase, but not so useful to suppliers/businesses. The article highlighted that initially the average customer rating is likely to vary wildy until a certain “critical mass” has been attained, but for the bulk of products and websites’ rating systems, there are often less than a dozen ratings on an individual product – fine if you’re pondering is it worth buying, not so helpful if you’re the manufacturer looking for quantitative data.
Posted in "Research 2.0", Online Surveys
Hats off to the creators behind www.millionfutures.org.uk – a consultation being conducted by the Department for Children, Schools and Families (DCFS) – about views of education in the future. It’s a superb presentation of six questions – the respondent can add their answers to any of the questions by writing their views on a paper aeroplane and launching it to join the others circling overhead.
You can also view others’ thoughts by catching an aeroplane. Fantastic concept.
This isn’t the first time I’ve seen an engaging online survey from the DCFS – earlier this year (I think) they fielded a survey for children which was integrated into a game. Yeah there is a tiny bit of wonder about how the responses are collated and analysed but I doubt the analyst is using the same interface.
Posted in "Research 2.0", Online Surveys
Tagged Education, Online Surveys, Public consultations, Schools
My last post about our survey’s findings – treating customers fairly was very timely… I didn’t realise it was such a buzzword in the mainstream media e.g. Gordon Brown makes fairness the theme of Queen’s Speech (The Times 3/12/08), but then if Gordon and Her Majesty have been reading our findings that’s great :-)
Posted in Customer Surveys / Loyalty, Online Surveys
Tagged Customer Care, customer service, fairness
